John is a well known commentator and academic who has an international reputation for practical and realisable tourism solutions. He has worked in more than 35 nations on more than 500 projects undertaking business development, research and consultancy in the South Pacific, the Caribbean, New Zealand, Ireland, Singapore, China, Nepal, India, Russia, Canada, USA, France, Germany, Norway, Denmark, South Africa, Malawi, the Czech Republic, Poland, and the Baltic States.
He is a UK government accredited tourism consultant and acted as the Principal Advisor in the Scottish Government's All Party Tourism Inquiry (2008-2009). John has been a Specialist Policy Advisor to VisitScotland since 2003; he is a member of the Canadian Tourism Commissions International Marketing Board (Europe) and a Non-Executive Director of Historic Scotland.
John is a United Nations World Tourism Organisation recognised Tourism Consultant and has undertaken assignments for UNWTO, International Labour Organisation (ILO) and United Nations Development Programme (UNDP) and is the author of seven books and over 100 research articles, numerous reports on the travel and tourism industry. As a Department of Trade and Industry accredited tourism consultant, he provides income generation, business and marketing support to attractions throughout the UK.