Current Projects
Our consultancy draws on our research which is second to none. We are university based and have access to current, relevant research as well as working with university based colleagues who have expertise in a variety of disciplines’
Scottish Accommodation Occupancy Survey (SAOS)
Commissioned by VisitScotland, the SAOS provides detailed data on overnight stays in Scotland and includes hotels, guest houses and B&Bs, caravan and camping parks, self-catering and hostels. Its data is used by the Scottish Government, local authorities and public bodies to calculate tourism value and performance. It is also incorporated into the UK Occupancy Survey, in turn informing the UK Government. Scottish accommodation businesses can benefit by participating. Find out how to take part.
‘Cruising Oceans on Latitudes above 51º North - The Cool Route’
The Cool Route project investigates all aspects of the practical logistics and business potential to establish a bi-directional yacht cruising route along the western offshore areas of the Northern Periphery Area, stretching from Co. Cork in the South of Ireland, to the UK (Northern Ireland and Western Scotland) and onwards to the Faroe Islands and Norway
Year of History, Heritage and Archaeology in 2017
Tourism experts from the Moffat Centre working with the Scottish Tourism Alliance, the leading voice for the tourism sector in Scotland, are leading a project to maximise the potential of Scotland’s heritage sector ahead of Scotland’s focus Year of History, Heritage and Archaeology in 2017. The project considers marketing, market intelligence and customer service skills as part of a three-year action plan to deliver Heritage Tourism 2020.
Paisley 2021
The Moffat Centre is assisting the Paisley for UK City of Culture 2021 bid team to evaluate the current trends in the cultural and visitor attraction sector, by providing an evaluation monitor for Paisley and Renfrewshire.
Impact study - Glasgow's Night-time Economy
Commissioned by the Glasgow Chamber of Commerce on behalf of the City Council, the Moffat Centre analysed the city strategy’s nine districts and also incorporated areas including the West End and Finnieston. Results from this work will go on to inform the development of Glasgow's economic strategy.
Hull UK City of Culture 2017 - Big Welcome Customer Care Training
One million extra visitors are expected to come to Hull in 2017 when it is the UK City of Culture. The Moffat Centre was chosen from 50 competing bids to develop and run customer service training sessions for hundreds of the staff and volunteers who will have a key role in providing a big welcome to visitors throughout the year.
A9 Dualling and Tourism
The A9 Dualling project is one of Scotland’s major infrastructure projects which is budgeted at £3bn.