What We Do

The Moffat Centre undertakes consultancy and research in tourism, hospitality, events and travel. We have delivered strategies and planning in these areas at regional and national levels and we have also undertaken high profile business training and development activities nationally and internationally. 

Over the last 10 years, we have developed to become one of the leading research and consultancy centres in Europe.

We provide realistic, practical advice to our clients and we tailor our approach for each project undertaken to meet project objectives.

Our understanding of the tourism sector in Scotland is unparalleled and we are increasingly invited to deliver our expertise internationally in destinations such as St Lucia, Norway, Malawi, Spain, Canada and Lithuania. Areas of expertise include visitor attractions, destination management, urban regeneration, small business development, travel, festival evaluations, conferences, and exhibitions.

We are a university-based operation and as such, we have access to the most up to date information and research, as well as a network of experts in a variety of disciplines.

Based in Glasgow, Scotland, our staff have carried out projects in over 30 countries.

Our expertise is summarised below:

Business and Destination Development

• Marketing & Branding

• Strategy & Policy Review, Development & Guidance

• Business Development, Planning & Advice

• Destination Management Organisations (DMO) Advice

• Feasibility Studies

• Urban & Rural Regeneration

• Operations Review, Development & Maximisation

Research

• Benchmarking & Best Practice Research

• Events Assessments & Impact Studies

• Surveys & Data collection

• Consultation & Interviews

• Bespoke Tailored Research Methodologies

• Tourism Trends and Statistics

• Scenario Planning and Future Proofing

Education and Training

• Development & Delivery for Destination Organisations and Businesses of Tailored:

• Training Workshops and Courses

• Learning Journeys

• MSc International Tourism Enterprise