The tourism sector is of vital importance to the Scottish economy – the latest figures indicate approximate expenditure from overnight visitors was £4.9 billion and expenditure from day visitors was £3.9 billion in 2015. Employment in the tourism-related industries sector (as measured by the Scottish Government's Sustainable Tourism Growth Sector) in Scotland was 217,000 in 2015 - accounting for around 8.5% of employment in Scotland.
The Moffat Centre is in the unique position of holding the most comprehensive and up to date data on Scottish visitor attractions. Our data informs a number of economic and forecasting models at both local and national level and is used by individual accommodation providers as a benchmarking tool
Find out how your organisation can benefit
Attractions that participate in the project can access to data from zero cost to the organisation, providing participants a matchless insight into the analysis of the visitor economy at a national and regional level.
Working with more than 700 organisations across Scotland, this detailed data on public and private sector attractions, from large operations like national museums and galleries to small independent operators, is the most comprehensive range of data on visitor attraction performance in Scotland with data available back to 1991.
The Moffat Centre works with around 600 attractions across Scotland each month to gather key visitor data. The Moffat Barometer map trends, visitor numbers, and other key variables. The report is one of the earliest indicators of tourism performance in Scotland with only one month data turnaround.
Moffat Centre staff has significant experience working on large scale tourism research projects which include primary data collection. We can create bespoke projects tailored to your organisations needs.