Visitor Attraction Reports

The tourism sector is of vital importance to the Scottish economy – the latest figures indicate that Tourism contributes around £6 billion to the Scottish economy (5% of total). In 2016, the total expenditure by domestic and non-domestic tourists in Scotland, including overnight and day visitors, was around £9.7 billion. Employment in the tourism-related industries sector (as measured by the Scottish Government's Sustainable Tourism Growth Sector) in Scotland was 207,000 in 2016 - accounting for around 8.0% of employment in Scotland.

The Moffat Centre is in the unique position of holding the most comprehensive and up to date data on Scottish visitor attractions. Our data informs a number of economic and forecasting models at both local and national level and is used by individual accommodation providers as a benchmarking tool

Find out how your organisation can benefit

Attractions that participate in the project can access to data from zero cost to the organisation, providing participants a matchless insight into the analysis of the visitor economy at a national and regional level.