Hawick Development Strategy

The Hawick Tourism Action Plan covers one of the areas of the Borders that is designated a regeneration area. The Hawick Area Tourism Action Plan:

• Identifies the key tourism customers that can be attracted to Hawick and the surrounding area in the next 3 years
• Identifies specific requirements of these customers including types of service, facilities and marketing media
• Identify key tourism business opportunities that can be built upon by local businesses with the next three years
• Co-ordinates marketing opportunities that local businesses from Hawick and surrounding area can use to increase the number of visitors, their length of stay and spend
• provides SMART objectives for attainment of the above outcomes, as well identification of responsibilities of key stakeholders (public and private) in the process of implementing the plan.

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