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Ayrshire & Arran Tourism Strategy

The Moffat centre assessed Ayrshire & Arran Tourist Board’s (AATB’s) existing business tourism performance and identified appropriate business tourism markets to which the product should be matched.

A three-year strategy was developed as well as an implementation plan for Ayrshire & Arran Tourist Board which provided an effective delivery mechanism to realise potential.

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Updated: 3 October, 2007 | Site editor | Legal