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Impact assessment of Burns an’ a’ That! Festivals

The Moffat Centre has been commissioned over 4 years to provide evaluations of the economic impact of the Burns An’ A’ That! Festivals that have spanned this time frame annually.

Key areas of appraisal have included:

  • Visitor Expenditure levels, type and amounts
  • Visitor Origins
  • Visitor Profile
  • Levels of total event attendance
  • Economic Impact evaluation via Street survey, stake holder interview and industry survey
    • Value of Public and Private investment
    • Analysis of Sponsorship
    • Review of Marketing and sales
    • Qualitative impact (e.g. growth in civic pride, human capital etc)

The findings have been used by the Scottish Executive and Parliament as a primary indicator of the value of Burns and have led the Moffat Centre to be appointed to provide the Masterplan and economic impact survey for the proposed Burns 2009 Centenary.
http://www.burnsfestival.com

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Updated: 3 October, 2007 | Site editor | Legal