VAM & VAB (indicator used by RBS); Visits to Tourist Attractions (Wales); Sightseeing in the UK
For the last six years the Moffat Centre has worked on behalf of VisitScotland to compile national statistical performance indicators on cultural tourism attractions in the form of the annual Scottish Visitor Attraction Monitor (VAM). The attractions studied include a range of public and private operators from large operations like National Museums and Galleries to small independent operators.
This nationally significant research on visitor attraction performance has been undertaken for England, Wales, Scotland and Northern Ireland. The Moffat Centre has also worked on behalf of VisitBritain, Wales Tourist Board and Northern Ireland Tourist Board to bring together all their surveys in two UK wide reports; Sightseeing in the UK and Visits to UK Visitor Attractions. During this time the Moffat Centre were responsible for working with all national boards to improve the methodology, harmonise surveys and manage UK wide analyses. The Moffat Centre continues to carry out visitor attraction research for Scotland and Wales.
www.scotexchange.net (Scottish tourism industry website)
www.visitscotland.com (tourism website)
www.industry.visitwales.co.uk (Welsh tourism industry website)
www.visitwales.com (tourism website)
www.staruk.org.uk (UK tourism industry website)
www.tourismtrade.org.uk (UK tourism trade intelligence website)
www.visitbritain.com (GB tourism website)
Scottish Visitor Attraction Barometer Reports
Visitor Attractions Monitor
Visit Wales
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Updated:
3 October, 2007
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