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National Data Collection - Scotland, Wales, England/UKScottish Visitor Attraction Barometer Reports For the last seven years the Moffat Centre has worked on behalf of VisitScotland to compile the national statistical performance indicators on cultural tourism attractions in the form of the annual Scottish Visitor Attraction Monitor (VAM). Attractions include a range of public and private operators from large operations like National Museums and Galleries to small independent operators like Shetland Jewellery (pictured). This nationally important research on visitor attractions performance has been undertaken for England, Wales, Scotland and Northern Ireland. The Moffat Centre staff have also worked on behalf of VisitBritain, Wales Tourist Board and Northern Ireland Tourist Board to bring together all their surveys in two UK wide reports Sightseeing in the UK and Visits to UK Visitor Attractions. During this time the Centre staff were responsible for working with all national boards to improve the methodology, harmonise surveys and manage UK wide analysis. The Moffat Centre also took on board national surveys England in 2000 and for Wales (questionnaires and reports translated in English and Welsh) in 2003 while Northern Ireland gathered their own information in-house. The Moffat Centre continues to carry on visitor attraction research for Scotland and is a source of expert advice in attraction development and marketing worldwide. Click here to access publications”
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