NorthWest Scotland Geopark Development Strategy

An area audit was undertaken along with evaluation and development of a Marketing Plan to cover the period of initial funding for the Geo Park to 2008. The objectives were to:

• to identify the key elements of the North West Highland Geopark tourism product
• recommend the most appropriate routes to potential market segments for the Geopark's products;
• create a realistic, time-framed action plan for the delivery of the above recommendations, including an assessment of the most appropriate deliverers of actions and,
• to recommend an effective monitoring framework for all marketing activities.

http://www.northwest-highlands-geopark.org.uk/

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