Ayr Town Trail Initiative

This project appraised the potential impact of a 14 stop Heritage Trail that passes through Ayr town centre. The route focussed on built heritage and Scottish heritage personalities including James Watt the inventor, Robert Burns the poet and David Wilkie the painter. Recommendations considered the potential economic impact of such a trail on local businesses, tourism and the local economy. It also considered proposed trail route, attraction linkages and generic branding and provided best practice recommendations for interpretative signage and business development.

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