New Horizons International Benchmarking & Best Practice for Visitor Attractions 1997

Professor Lennon was a co-author of this influential work on visitor attraction competitor analysis. A full summary of the report is available on www.scotexchange.net and is one of the most downloaded reports held on the site. Professor Lennon undertook competitor analysis of leading attractions in the USA, Singapore, Germany, Ireland and the UK with a view to providing development guidance for the visitor attractions industry in Scotland (Client: Scottish Enterprise National)

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