New Horizons International Benchmarking & Best Practice for Visitor Attractions 1999

In 1998 Professor Lennon worked with Professor Tony Seaton from the Scottish Tourism Research Unit on a benchmarking study funded by Scottish Enterprise.
 
This project identified 10 important tourism destinations which included Canada, Denmark, Finland, France, Germany, Netherlands, Norway, the Republic of Ireland, Singapore and USA.  The study generated 10 visitor attraction case study examples of best practice. This included examples where cultural and heritage was presented in an innovative way. 

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