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Audience Trials of Temporary Exhibit

This comprehensive project involved the design of questionnaires to target a range of users and non-users of Galloway Forest Park. A year-long seasonal intercept survey of visitors to GFP and nearby towns was undertaken. The survey targeted three Forestry Commission Visitor Centres, other popular locations within GFP and was extended to incorporate data from a town-based street intercept. Tourism information centres in nearby towns and local accommodation businesses were provided with self-complete surveys. Intercept surveys were undertaken from March until October when the visitor centres closed for the winter.  The survey data informed:

  • An analysis of visitor attitudes and expectations concerning activities, facilities and service quality provided at GFP and through visitor centres.
  • An analysis of general Park awareness, effectiveness of signage and knowledge of range of activities available in the Galloway Forest Park.
  • An understanding of gaps in demand in terms of the forest product and services and an appreciation of how well the park was used by the sample surveyed.
  • Information to strengthen Forest Enterprise's case for funding to help the Scottish Executive meet their objectives in Rural Development, social inclusion and health improvement.

    • www.forestry.gov.uk/gallowayforestpark

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    Updated: 3 October, 2007 | Site editor | Legal