The Moffat Centre is a unique university-based centre which has extensive primary research experience within the tourism sector across Scotland, the UK and internationally. Our academic expertise ranges from topics such as visitor attractions, heritage management, discourses of human tragedy in museums, culinary tourism, tourism economics and understanding tourism management in the public sector.
The Centre's Director, Professor John Lennon is recognised as the pioneer of 'dark tourism'. John was lead author of the flagship publication in this domain titled Dark Tourism: The Attraction of Death and Disaster and continues to deliver keynote presentations on this topic at various conferences.
Publically available reports
- Economic evaluation of Homecoming Scotland 2014
- Realising the True Impact of Museums and Galleries in Scottish Tourism for Museums Galleries Scotland
- The Economic Impact of Windfarms on Scottish Tourism for Scottish Government
- Sightseeing in the UK (2000-2002) – Summary Information Sheets
- Visits to Tourist Attractions in Wales (2005/2006) for VisitWales
Working with more than 700 organisations across Scotland, this detailed data on public and private sector attractions, from large operations like national museums and galleries to small independent operators, is the most comprehensive range of data on visitor attraction performance in Scotland with data available back to 1991.
The Moffat Centre works with around 600 attractions across Scotland each month to gather key visitor data. The Moffat Barometer map trends, visitor numbers, and other key variables. The report is one of the earliest indicators of tourism performance in Scotland with only one month data turnaround.