What we do

We have developed expertise in the fields of tourism and travel and are one of the leading University based research and consultancy centres in Europe.  

We passionately believe that tourism can be one of the main economic drivers in any economy. All stakeholders, from public to private sector, from multinational to Small to Medium sized Enterprises (SMEs), must work collaboratively towards the common goals of long-term viability of their destinations. This is achieved through partnership and integrated goals by businesses and public sector, gaining the support of the community through participation and involvement thus increasing visibility to attract visitors.

Each project is unique and we tailor our approach to meet clients’ objectives. Our consultancy draws on our research which is second-to-none – we are university-based and have access to the most up to date information and research, as well as to a range of experts in a variety of disciplines other than travel and tourism. We provide realistic, down-to-earth, practical advice and recommendations that are of immediate use to our client group.

We are based in Glasgow, Scotland, but have carried out projects internationally in some 27 countries.

We can help you with:

• Marketing
• Benchmarking and best practice research
• Feasibility studies
• Strategy development and planning
• Revenue generation & business development
• Workshops, seminars, one-to-one training, learning journey development
• Original research; qualitative and/or quantitative research
• Financial analysis and planning

We work with a range of partners and clients from both the private and public sectors. These include agencies such as VisitScotland and EventScotland, local authorities and councils through to visitor attraction operators and B&B owners.

Our area of expertise is varied and includes some of the following:

• Visitor attractions (museums, art galleries, botanic gardens, built & natural heritage attractions, etc)
• National data collection
• Benchmarking
• Development
• Audience surveys
• Income generation
• Feasibility studies
• Policy
• Destination Management Organisations
• Strategic Product Audit
• Business Planning
• Review of Information services
• Review of Business and Conference Bureaus
• Brand development workshops
• Urban Regeneration
• Development of cultural facilities
• Infrastructure Planning and development
• Robert Burns
• Tourism SMEs business development
• Network/workshop facilitation
• Learning Journeys & Training
• Area destination marketing
• Travel
• Food
• Festivals and events
• Conferences, events &  exhibitions
• Dark tourism
• Iconic branding

For examples of projects we have undertaken, please click here.

For a list of clients, please click here.

Updated: 3 October, 2007 | Site editor | Legal